Designed for clinical audiences across cytology, hematology, and histology. The project spanned social media and landing pages, presenting application-based content through clear and visually structured communication. Clinical and scientific information was translated into practical, accessible content tailored to laboratory and healthcare environments.
Social Media Ads, Facebook and Instagram.
Static visual content used to highlight different clinical applications across cytology, hematology, and histology, presenting practical use cases in a more approachable way compared to the research-focused Lightfield campaign. Multiple ad variations were created to maintain visual consistency while adapting the content to different clinical contexts.
Software: Canva - (Static Ads)
Cytology Themed Social Media Ads
Hematology Theme Social Media Ads
Histology Themed Social Media Ads
Landing Pages, Web Design.
The landing pages presented application-based content through a clear visual hierarchy, combining educational materials with accessible layouts. These pages extended the campaign with more detailed clinical content and downloadable resources, maintaining visual consistency across all three themes.
Software: Adobe Experience Manager
